xCloud Cookie Policy

xCloud and its affiliated companies (collectively referred to as “xCloud,” “us,” “we,” or “our”) operate the websites, including but not limited to [https://xcloud.host], [https://support.xcloud.host/], and other subdomains of xcloud.host (the “Sites,” “Service,” or “Services”).

This Cookie Policy explains how xCloud uses cookies and other tracking technologies to enhance your experience, improve functionality, and understand your preferences when using our Sites. By continuing to use our Sites, you consent to our use of cookies as described in this Cookie Policy.

What Are Cookies?

Cookies are small text files placed on your device when you interact with online services and access certain websites. These cookies do not recognize you personally but rather the device you use or capture your preferences. Cookies can be used to remember information about your visit, such as language settings, or track when you last logged in, helping improve your experience with our Sites. Other similar technologies such as pixels, web beacons, and local storage are also used for these purposes.

Use of Cookies And Tracking Technologies

To enhance user experience and ensure seamless functionality, xCloud and our third-party service providers utilize cookies, pixel tags, local storage, and scripts (collectively referred to as “cookies”). These technologies help us improve performance, analyze usage, and deliver personalized content and advertisements. By continuing to use our Sites, you consent to our use of cookies as outlined in this Cookie Policy.

Why We Use Cookies?

We use cookies for several reasons. These cookies help us understand how our Sites are used, so we can improve their performance and provide relevant content and advertisements. We use cookies to:

• Provide and maintain the operational functionality of our Services 

• Improve and personalize your experience on our Website.
• Analyze user behavior to enhance our content and Website structure.
• Deliver relevant advertisements tailored to your interests.
• Provide social media integrations and improve interactions with third-party platforms.
• Enhance security and diagnostics of the website’s services.

Types of Cookies We Use

Essential Cookies

These cookies are crucial for the proper functioning of our Website. They are used to store your preferences, detect misuse of our Website and services, and distribute the load on our servers, ensuring that the Website remains available. Some services you request may not be available without these cookies.

Web Statistics Cookies

These cookies help us understand which parts of our Website are of interest to our visitors. By tracking visitor behavior (such as the number of visitors, time spent on pages, and pages visited), we can make improvements to our Website’s structure, navigation, and content. Third-party software, such as Google Analytics, may be used to track web statistics. Information generated by Google Analytics may be transferred to and stored on a Google server in the United States. As IP address anonymization is enabled, Google will mask your IP address before collecting any data.

Social Media Cookies

Our Website may integrate third-party plug-ins (such as a Facebook “like” button). Even if you do not interact with these plug-ins, they may still collect information such as your IP address and the pages you view. These plugins are governed by the privacy policies of the respective third parties.

Advertising Cookies

We may use third-party tracking mechanisms to collect data over time and across various websites for the purpose of interest-based advertising. For instance, third-party advertisers may use your visit to our Website to show you ads for xCloud products on other websites. In addition, these advertisers may use information about your activity on our Website or apps to show you targeted advertisements based on your online behavior. We or our third-party service providers may also link your activity across different devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. This means that if you log into the same online service on multiple devices, we may combine information about your activity on these devices for analysis or to serve more relevant ads.

Using Cookies for Retargeting

Your Cookie Policy explicitly allows Advertising Cookies and third-party tracking mechanisms (AdRoll, Bing, DoubleClick, Facebook, Twitter, etc.) to collect data for interest-based advertising. Users must consent to these cookies under applicable laws (GDPR, UK DPA, etc.). Without consent, tracking for retargeting is not permitted in regions that require opt-in consent.

Third-Party Advertising Partners

Retargeting typically relies on platforms like Google Ads, Facebook Ads, and others. Our Cookie Policy lists these as third-party partners along with the types of cookies they use. Users are linked to the privacy policies of these partners as required.

• Obtaining user consent for tracking cookies or personal data use.
• Data minimization – only using data necessary for advertising.
• Providing clear opt-out options for users (via DAA, DAAC, EDAA links).

Practical Steps for Compliance

• Ensure cookie consent banners are active for users in regions like the EU or UK.
• Configure advertising platforms (Google, Facebook, etc.) to only retarget users who have consented.
• Document consent to maintain compliance if audited.
• Avoid sharing Customer Data directly with advertisers — use anonymized IDs or hashed emails when required.

Functionality Cookies

These cookies are essential for the basic operation of our Sites. They ensure that the Services are accessible, and functionalities like language settings, user preferences, and website security are maintained.

Other Cookies

This category includes cookies that don’t fit into the above categories. For example, cookies bundled through tools like Google Tag Manager, which may help manage and simplify the use of various tracking technologies.

In addition, we also use tracking parameters set by FirstPromoter to identify referrals and promotions. These include the following query parameters which may be stored or tagged as cookies for attribution and analytics purposes: fpr, fp_ref, via, deal, ref, _from, _by, _get, _go.

Cookies Used by Third Parties

We may allow third-party providers, including advertising partners, to use cookies on our Sites. These third-party providers may collect information about your activity on our Sites and use it for various purposes such as online advertising and analytics. Examples of third-party advertising partners include Google, Facebook, Twitter, Bing, and others.

Please note that third-party cookies are governed by the privacy policies of the respective providers. Below is a list aof cookies used by third-party partners:

Managing Cookies

You have the ability to control and manage your cookie preferences by adjusting your browser settings. The instructions for changing your cookie settings can typically be found in the ‘options’ or ‘preferences’ menu of your browser. If you are unsure where to find these settings, the following links may be helpful:

• Cookie settings in Firefox
• Cookie settings in Chrome
• Cookie settings in Safari
• Cookie settings in Microsoft Edge
• Cookie settings in Internet Explorer

Additionally, you can opt-out of certain third-party cookies by visiting the following websites:

• DAA – Digital Advertising Alliance
• DAAC – Digital Advertising Alliance of Canadaookie settings in Chrome
• EDAA – European Interactive Digital Advertising Alliance

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. We encourage you to review this policy regularly to stay informed about our use of cookies. If we make significant changes to this policy, we will notify you by posting a prominent notice on our Sites or sending you an email notification if you are a registered user. Your continued use of the Services after any such modifications will constitute your acknowledgment of the changes and your acceptance of the modified Cookie Policy.

Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us at:
Email: [email protected]